Strategy in action.


Our five strategic imperatives* are applied across all business units. The following illustrates them in action in the International division.

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Imperative

Activity

*

As outlined in the Strategic overview section.

Financial Management

Established businesses paid increased dividends to the Group.

Diversified Business

Business model is adapted to best suit market in each country, drawing on the Group’s established strengths and capabilities.

High Quality Products, Broad Distribution

Focus on protection in developed markets and Bancassurance mass market savings in developing markets.

A Positive Customer Experience

Legal & General Netherlands (LGN) won best insurer in eight of the last nine years and Legal & General America (LGA) is well recognised for underwriting expertise.

High Expectation Culture

Led by a central team, local businesses are run by local management to the Group’s highest standards of conduct.

FOCUS ON AMERICA

Focus on America: City skyline (photo)

Legal & General America (LGA) holds a strong market share in its chosen segments and is a growing operation, with approximately 400 employees across the US in three locations; our main office in Maryland, near Washington DC, and smaller operations in New York and Chicago.

The US market offers potential for expansion with many individuals either not insured at all or without adequate cover. There are therefore opportunities both to increase the number of individuals with life cover and to increase the amounts individuals are covered for. The ambition is for [LGA] to become an invaluable part of the growing Legal & General International portfolio.

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