Our commitment scores


Our overall commitment scores have remained largely unchanged since the survey started, and we are broadly in line with the industry. We believe that this reflects the work we are doing to improve customer experience through a broad range of activities. As we stated in our 2008 report, improving customer experience is a long-term commitment that will take some time to have a positive impact on our overall commitment scores.

Commitment 1. Developing and promoting products and services, which meet the needs of customers 

Commitment 1. Developing and promoting products and services, which meet the needs of customers. Legal & General: 33% rating in 2008, 33% in 2009; this compares with the industry average of 34% in 2008, 33% in 2009. (bar chart)

Commitment 2. Providing consumers with clear information and good service when they buy products. (Asked of recent customers)

Commitment 2. Providing consumers with clear information and good service when they buy products. (Asked of recent customers) Legal & General: 57% rating in 2008, 57% in 2009; this compares with the industry average of 58% in 2008, 59% in 2009. (bar chart)

 

Commitment 3. Maintaining appropriate and effective relationships with customers. Providing them with a good service after they have bought a product

Commitment 3. Maintaining appropriate and effective relationships with customers. Providing them with a good service after they have bought a product. Legal & General: 42% rating in 2008, 43% in 2009; this compares with the industry average of 41% in 2008, 42% in 2009. (bar chart)

 

 

 

 

 

 

 

 

 

 

Rating Excellent/Very Good
Base = All respondents (mentions - excludes those
            who answered ‘don’t know’)
Some scores may be subject to rounding
Source: ORC International

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