We believe that savings and insurance products can be of benefit to everyone, and that there should be a strong link between the private, public and third sectors in serving society. For our business there is a clear relationship between our products and the benefits that are provided to individuals by the state. We can support and supplement this provision by helping our customers to plan for their future and protect their families.

Companies are increasingly being judged on their ‘social usefulness’. This is in part driven by public sentiment post the recession, but also by the idea of the ‘Big Society’. In 2010 we challenged ourselves on the performance of our products and their ability to support our customers in times of financial need.

Our strategy is to align our third party relationships with our business objectives and responsibilities while supporting employees in their individual fund-raising efforts.