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Commitment 1. Developing and promoting products and services, which meet the needs of customers ![Commitment 1. Developing and promoting products and services, which meet the needs of customers [L&G 2008: 33%; 2009: 33%; 2010: 28%] [Industry 2008: 34%; 2009: 33%; 2010: 32%] (bar chart)](../pics/img/pc1_developing_products_en.png "Commitment 1. Developing and promoting products and services, which meet the needs of customers [L&G 2008: 33%; 2009: 33%; 2010: 28%] [Industry 2008: 34%; 2009: 33%; 2010: 32%] (bar chart)") |
Commitment 2. Providing consumers with clear information and good service when they buy products. ![Commitment 2. Providing consumers with clear information and good service when they buy products. (Asked of recent customers) [L&G 2008: 57%; 2009: 57%; 2010: 54%] [Industry 2008: 58%; 2009: 59%; 2010: 61%] (bar chart)](../pics/img/pc2_providing_information_en.png "Commitment 2. Providing consumers with clear information and good service when they buy products. (Asked of recent customers) [L&G 2008: 57%; 2009: 57%; 2010: 54%] [Industry 2008: 58%; 2009: 59%; 2010: 61%] (bar chart)") |
Commitment 3. Maintaining appropriate and effective relationships with customers. Providing them with a good service after they have bought a product
![Commitment 3. Maintaining appropriate and effective relationships with customers. Providing them with a good service after they have bought a product [L&G 2008: 42%; 2009: 43%; 2010: 41%] [Industry 2008: 41%; 2009: 42%; 2010: 42%] (bar chart)](../pics/img/pc3_maintaining_relationships_en.png "Commitment 3. Maintaining appropriate and effective relationships with customers. Providing them with a good service after they have bought a product [L&G 2008: 42%; 2009: 43%; 2010: 41%] [Industry 2008: 41%; 2009: 42%; 2010: 42%] (bar chart)")
Looking at our commitment scores, we are disappointed that fewer customers feel our products meet their needs. We believe that, in part, this reflects last year’s challenging economic conditions, and the impact these had on the return on our Savings customers’ investments.
However, we are pleased that our customers continue to feel positively about our ability to provide clarity and a good service when they buy our products, and to maintain a good service.
