STRATEGY.


Our international businesses contribute to Group cash flow through the return of dividends.

Our five strategic objectives* are applied across all business units. The following illustrates them in action in the International division.

* For further information please see Our three-year strategy plan.

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IMPERATIVE

ACTIVITY

CUSTOMER AND BRAND

Extending our reach to new customers in emerging markets.

CAPITAL MANAGEMENT

Progressing the capital management plan in America and realising further synergies in the Netherlands.

ORGANISATIONAL CAPABILITY

Increasing our international bancassurance capabilities.

DIVERSIFICATION

Leverage our existing scale and expertise to grow in our chosen markets.

UK GROWTH

Objective not applicable to international division.
 

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